Marketing Specialist – Full-time, Toronto

Website March of Dimes Canada March of Dimes Canada

CA-173589-en

Wed, 24 Apr 2024 02:39:53 UTC ,

MARKETING SPECIALIST

At March of Dimes Canada, our collective work matters. As a leading national charity backed by a history of more than 70 years of impact, we’re dedicated to being Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.

Our collective efforts are rooted in our Purpose, Vision, and Mission, which inform how we drive all our work forward: 

  • Purpose: Champion equity. Empower ability.
  • Vision: An inclusive, barrier-free society for people with disabilities. 
  • Mission: To be Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.  

Opportunity

This role is responsible for managing and driving a wide range of marketing activities for March of Dimes Canada. Reporting to the Associate Director, Marketing Operations, the Marketing Specialist will be responsible for the delivery of day-to-day marketing tasks and processes and the planning, execution, and analysis of marketing campaigns. They will also ensure brand consistency while driving brand awareness. 

Roles and responsibilities 

  • Develops content and marketing strategies to grow awareness of the brand, MODC programs, services, and initiatives. 
  • Initiates partnerships with internal stakeholders to develop content, including identifying target audiences, creating stories, establishing measurable goals, and providing regular reporting. 
  • Drives brand awareness in a managed and lead-generation manner. 
  • Responsible for planning and executing marketing campaigns laid out in the marketing plan and providing reports on the campaign’s success. 
  • Assists in outbound and inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and events planning. 
  • Collaborates with cross-functional and intra-departmental teams to coordinate brand awareness and marketing efforts. 
  • Assists in analyzing marketing data (campaign results, conversion rates, traffic) to help shape future marketing strategies. 
  • Assists in ensuring adherence to accessibility standards in all marketing initiatives. 
  • Undertakes individual tasks of a marketing plan as assigned. 

 

Qualifications and experience 

  • Bachelor’s degree in marketing, business, or a related field  
  • Minimum three (3) years of experience in marketing, ideally in a nonprofit environment.  
  • Living experience with disability preferred 
  • Thorough understanding of marketing elements, including traditional and digital marketing. 
  • Understanding of basic digital and social media marketing metrics and analytics – web traffic, email metrics, and social media metrics. 
  • Writes clearly and informatively and can edit work for spelling and grammar. 
  • Up to date on the latest trends and technologies in digital marketing. 
  • Understanding of accessibility standards. 
  • Maintains confidentiality/privacy of information where appropriate. 
  • Well organized and able to develop project plans; coordinate projects; communicate changes and progress; complete projects on time and budget; and manage project team activities.  
  • Must be detail-oriented and able to effectively balance conflicting priorities. 
  • Experience with social media content creation and management (Twitter/X, Facebook, Instagram, YouTube, LinkedIn) is an asset. 

Important details

This is a Toronto-based, hybrid role, requiring up to two days per week in our National Office located at Don Mills Road and Eglinton Avenue.

Deadline to apply: Please submit your cover letter and resume through the apply button by May 3, 2024.

  

Need accommodations? We’re here to help! 

MODC is committed to a workforce that is reflective of the diverse populations we serve. We welcome applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation across Canada, MODC will provide accommodations to job applicants with disabilities and other protected needs. If you require accommodation, please notify us and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and barrier-free. 

Our Reconciliation, Equity, Accessibility, Diversity, and Inclusion (READI) approach 

MODC is dedicated to building and advancing an inclusive and welcoming culture. It’s also why we’re focused on attracting, retaining, and supporting diverse people. Thanks to our progressive practices, team members of all abilities and backgrounds are encouraged to access the opportunities and supports they need to grow, thrive, and succeed. Our READI approach is rooted in our shared belief that championing equity and empowering ability starts by investing in our team members— and in our shared culture — so that we all feel included, safe, and confident at work every single day.